JR EAST ＆ JAPONISME Virtual Sake Brewery Tour, an online tour to Ninohe held on March 21, 2021, is picked up by a foreign media Picture This Post.

The article describes that the live tour of the sake brewery of Nanbu Bijin was full of excitement since the guests had a unique experience to see moromi (a mashed mix of rice, water, yeast and koji, a rice-based mold) being on a fermentation process. The guests also enjoyed the virtual tour with lively chat communication with other Zoom guests from around the world. The white snow landscape of the Tohoku region on the screen led the guests to travel virtually to the winter of Ninohe.

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