A place where you can find authentic
Japanese culture Travel to Ninohe

There is a “true” authentic culture that has been cultivated and passed down for a long time in Ninohe, the northernmost city of Iwate prefecture. The land is blessed by severe yet beautiful mother nature. The people practice their skills throughout their lives.

There is a “true” authentic culture that has been cultivated and passed down for a long time in Ninohe, the northernmost city of Iwate prefecture. The land is blessed by severe yet beautiful mother nature. The people practice their skills throughout their lives.

There is a deep-rooted food culture of assorted grains, hot springs that have flourished as therapeutic spas, high quality sake produced by nation-wide famous brewing masters, and domestically produced lacquerware. These various forms of authentic culture exist as a part of daily life and can only be found here. We will take you on a special trip to experience this authentic culture.

There is a deep-rooted food culture of assorted grains, hot springs that have flourished as therapeutic spas, high quality sake produced by nation-wide famous brewing masters, and domestically produced lacquerware. These various forms of authentic culture exist as a part of daily life and can only be found here. We will take you on a special trip to experience this authentic culture.

TRAVEL
to
NINOHE

When we trace back delicious food, we can find the people who grow the ingredients.
When we look into one’s life here, we can see there are joys of each season and in particular knowledge on how to enjoy winter.
Come to Ninohe, and within the scenes of your trip you will find the unique local way of life based on the land.