A place where you can find authentic
Japanese culture Travel to Ninohe

There is a “true” authentic culture that has been cultivated and passed down for a long time in Ninohe, the northernmost city of Iwate prefecture. The land is blessed by severe yet beautiful mother nature. The people practice their skills throughout their lives.

There is a “true” authentic culture that has been cultivated and passed down for a long time in Ninohe, the northernmost city of Iwate prefecture. The land is blessed by severe yet beautiful mother nature. The people practice their skills throughout their lives.

There is a deep-rooted food culture of assorted grains, hot springs that have flourished as therapeutic spas, high quality sake produced by nation-wide famous brewing masters, and domestically produced lacquerware. These various forms of authentic culture exist as a part of daily life and can only be found here. We will take you on a special trip to experience this authentic culture.

There is a deep-rooted food culture of assorted grains, hot springs that have flourished as therapeutic spas, high quality sake produced by nation-wide famous brewing masters, and domestically produced lacquerware. These various forms of authentic culture exist as a part of daily life and can only be found here. We will take you on a special trip to experience this authentic culture.

HONMONO
in
NINOHE

From the authentic blessings produced by this land’s climate and the nature of its soil, to the genuine Japanese culture cultivated in people’s lives and works.

Fujiwara Senbei Shop Fujiwara Senbei Shop

Hidetoshi and Keiko Fujiwara/Owners of Fujiwara Senbei Shop

Fujiwara Senbei Shop

Hidetoshi and Keiko Fujiwara/Owners of Fujiwara Senbei Shop

Kindaichi Onsen Kindaichi Onsen

Momoko Odate / The Proprietress of Samurai-no-Yu Obonai

Kindaichi Onsen

Momoko Odate / The Proprietress of Samurai-no-Yu Obonai

Local wisdom and cuisine Local wisdom and cuisine

Junko Kudo/An expert on local wisdom and cuisine , Yoryanse Kindaichi

Local wisdom and cuisine

Junko Kudo/An expert on local wisdom and cuisine , Yoryanse Kindaichi

Joboji Urushi paint Joboji Urushi paint

Takumi Iwadate/Lacquer Painter

Joboji Urushi paint

Takumi Iwadate/Lacquer Painter

Nanbu Bijin Nanbu Bijin

Kosuke Kuji/Kuramoto, Junji Matsumori/Nanbu brewmaster

Nanbu Bijin

Kosuke Kuji/Kuramoto, Junji Matsumori/Nanbu brewmaster

Traveling with Chef Kae Terawaki
to experience Ninohe’s nature
and the three greatest meat brands
Traveling with
Chef Kae Terawaki to experience Ninohe’s nature and the three greatest meat brands

Kae Terawaki / Globe Caravan

Traveling with Chef Kae Terawaki
to experience Ninohe’s nature
and the three greatest meat brands

Kae Terawaki / Globe Caravan

The Iwate Shorthorn The Iwate Shorthorn

Yoshihiro Saito/the chief at Joboji-town’s Bokuya Union Association

The Iwate Shorthorn

Yoshihiro Saito/the chief at Joboji-town’s Bokuya Union Association