A place where you can find authentic
Japanese culture Travel to Ninohe

There is a “true” authentic culture that has been cultivated and passed down for a long time in Ninohe, the northernmost city of Iwate prefecture. The land is blessed by severe yet beautiful mother nature. The people practice their skills throughout their lives.

There is a “true” authentic culture that has been cultivated and passed down for a long time in Ninohe, the northernmost city of Iwate prefecture. The land is blessed by severe yet beautiful mother nature. The people practice their skills throughout their lives.

There is a deep-rooted food culture of assorted grains, hot springs that have flourished as therapeutic spas, high quality sake produced by nation-wide famous brewing masters, and domestically produced lacquerware. These various forms of authentic culture exist as a part of daily life and can only be found here. We will take you on a special trip to experience this authentic culture.

There is a deep-rooted food culture of assorted grains, hot springs that have flourished as therapeutic spas, high quality sake produced by nation-wide famous brewing masters, and domestically produced lacquerware. These various forms of authentic culture exist as a part of daily life and can only be found here. We will take you on a special trip to experience this authentic culture.

HONMONO
in
NINOHE

From the authentic blessings produced by this land’s climate and the nature of its soil, to the genuine Japanese culture cultivated in people’s lives and works.