You can often find buckwheat fields in autumn. When we talk about the flowers of buckwheat, we often imagine small, white flowers. However, in Nonohe, we can also see “red buckwheat,” with red petals. Both the white flower fields with cute, dainty flowers and the red flower fields with a vivid color are truly beautiful.
address : Nokurozawa, Joboji, Ninohe-shi, Iwate Prefecture

This is a hot spring that uses mineral water with weak alkaline from Ganshobo. You can take a bath while enjoying the beautiful view of Inaniwa. This area known as Joboji is designated as a “Doburoku Special Zone” for a type of sake called doburoku. In Japan, the amount of sake produced is regulated in order to control distribution. However, in the Doburoku Special Zone, individuals are allowed privately to produce and sell doburoku sake. You can taste this special sake made from locally grown rice, millet and spring water.
address : 133-1 Nokurozawa, Joboji, Ninohe-shi, Iwate Prefecture
tel : 0195-38-3222

At the base of Mt. Inaniwa, we can find abundant spring water all over the place. One of these is Ganshobo. It’s located in an area that’s slightly above Tendai no yu. This place was once a training spot for Buddhist monks practicing asceticism in the mountains, and a belief of spirits dwelling here has been told for generations. It’s also said that the water has the ability to cure diseases and so many people visit here.
address : Joboji, Ninohe-shi, Iwate Prefecture

This is a small tofu shop owned and run by grandma Mina herself. She grinds soybeans with a millstone to make tofu with Mt. Inaniwa’s spring water and natural bittern. In addition to tofu, different products such as soy milk, Shimi Do-fu, or frozen tofu are sold seasonally. If you are lucky, you can encounter these products in the limited opening hours.
address : 22 Nokurozawa, Joboji, Ninohe-shi, Iwate Prefecture
tel : 0195-38-3805

You can find the Iwate Shorthorn herd from spring through autumn by the landmark wind turbines spinning in the sky for power generation. They sometimes relax at the bottom of the windmills.
address : Joboji, Ninohe-shi, Iwate Prefecture

This is a shop specializing in Shorthorn beef. It is run by Yamacho-Meat which is a wholesale meat company of the Iwate Shorthorn beef. The meat is mostly lean, healthy and also full of amino acids. You can enjoy the natural taste of meat. They not only specialize in serving lean cuts but also take advantage of being a wholesale company by providing rare parts, such as inner organs.
address : 22-2 Niwatari, Ishikiridokoro, Ninohe-shi, Iwate Prefecture
tel : 0195-23-0829