ほんものにっぽんにのへ

TRAVEL to NINOHE 4

ROUTE & SPOT

Searching for local taste.

Searching for local taste.
Discovering the beautiful flavors born from the severe winter and the local wisdom.

Various cereals, snacks, and the Three Major Meats.

When travelling, people want to encounter the local taste created by the unique climate of an area, the determination of the producers, and the wisdom of the locals. Ninohe has a profound food culture backed by its history which includes high-quality meat and minor grains. Let’s follow a special route to pursue these beautiful flavors.

Ninohe boasts Three Major Meat products: Iwate Shorthorn cattle, which are raised by grazing on the magnificent Inaniwa Highland, Sasuke pork, which is known for its melt-in-your-mouth fat, and branded chicken raised on carefully selected feed.

In this region, where rice cultivation is difficult due to the cold winds blowing from the Pacific coast, various cereals such as Japanese millet, buckwheat, wheat, and soybeans have been eaten since ancient times. These minor grains contain rich nutrients such as vitamins and minerals, and have supported people’s lives in place of rice. They are still firmly rooted in the local diet even though rice cultivation has been stabilized through selective breeding.

Hittsumi is a dish in which pounded wheat served with broth made with freshwater fish.Gen soba noodles are made with a rare local buckwheat species from Ninohe, and kakke is boiled triangle-shaped buckwheat or wheat dough accompanied with garlic miso paste. The more you learn about Ninohe’s various cereal cuisines, the more you realize that the ancestors had a lot of wisdom on the ways to make it more delicious.

In addition, the simple and adorable appearance of the Ninohe’s local snacks sold at souvenir stores and direct sales stores will definitely catch your eye and even make you want to try some even if you’re full. If you visit Sataro Chaya which is a tea house where local women gather you can learn about the creation of these traditional snacks while making tenpo-yaki and hecchoko dango with them. At Nanbu-senbei-no-sato, you can learn the history of Nanbu senbei crackers, the soul food of the northern Tohoku region, and the new ways that people enjoy eating it today. It’s within walking distance from Ninohe Station.

Photo:Sachie Abiko,tarakusa

Click here for Google Maps of all spots

List of spots introduced in “#4 Searching for local taste.”

Yoryanse Kindaichi is a community group that aims to pass on the folk tales, annual events, and traditions of the Kindaichi area in a way that people living today can understand. Using Sataro Chaya Tea House as a base of operations, the group offers cultural experiences rooted in the local community, such as making tempo-yaki and hecchoko dango. From Sataro Chaya Tea House you can visit the three Kannon Buddhist deities enshrined in the area.
address:144-1 Nodsuki,Kindaichi, Ninohe-shi, Iwate Prefecture
tel:0195-27-4497

Nanbu-Senbei-no-Sato is a large facility operated by Iwateya, a long-established maker of Nanbu senbei crackers. At Chocolate factory 2door, a shop and factory where creative chocolate snacks using Nanbu senbei are made and sold, you can see the manufacturing process, and there are 100 original flavors of Nanbu senbei, such as chocolate, cheese, curry, and natto. There is also a restaurant called Shiki-no-Sato run by the local women of Ninohe. It serves handmade soba noodles made with 100% Iwate Prefecture buckwheat flour, dishes using seasonal vegetables, and authentic cuisine using locally grown cereals. Shiki Komatsu Memorial Museum exhibits the life of Shiki Komatsu, the founder of Iwateya, along with valuable tools and materials related to her. If you visit this facility, you can experience the history and evolution of Nanbu senbei.
address:49-1 Arase, Ishikiridokoro, Ninohe-shi, Iwate Prefecture
tel:0195-23-7148

This hot spring inn is proud of its cuisine, which incorporates many of the blessings of Ninohe. At dinner, local dishes using the Three Major Meats, and the fruits and vegetables grown in the mineral-rich land are beautifully presented on local lacquerware.
address:43-5 Yuda, Kindaichi, Ninohe-shi, Iwate Prefecture
tel:0195-27-2221

Fujiwara Senbei Shop

In Ninohe, Nanbu senbei crackers made with wheat flour have long been popular as a staple food and snack. Fujiwara Senbei Shop, which bakes its crackers with traditional charcoal, uses only wheat flour, sesame seeds, salt, and baking soda as their ingredients. They make crackers by maximizing the use of local materials and ingredients. The flour is made from 100% Nanbu wheat from Iwate Prefecture, which has a rich aroma and sweetness, and the charcoal is made at the foot of Mt. Oritsume in Ninohe.
address:64 Yatsuosa, Kindaichi, Ninohe-shi, Iwate Prefecture
tel:0195-27-3847

Fujiwara Confectionery Shop

Fujiwara Confectionery Shop, established in 1950, makes a naturally sweet syrup made from barley and wheat sprouts, and was once the favorite snack for many of the local children. Barley sprouts contain a high amount of an enzyme called diastase which creates maltose when mixed with carbohydrates. Locals use this syrup to coat Nanbu senbei, as an alternative to sugar when cooking, and as a secret ingredient in pickles. Takaraame is a popular candy made with the handmade malt syrup mixed with soy sauce or Japanese cinnamon. This old-school candy with cute, retro packaging is a must-try.
address:79-4 Arata, Kindaichi, Ninohe-shi, Iwate Prefecture
tel:0195-27-2672

This restaurant specializes in Shorthorn Wagyu beef and is directly managed by Yamacho-Meat, a wholesaler of Iwate Shorthorn Wagyu beef. The lean and healthy meat of Iwate Shorthorn Wagyu is rich in umami (amino acids), and you can enjoy the original flavor of the beef. The restaurant takes advantage of Yamacho-meat’s strength as a wholesaler to offer not only the original flavor of the lean meat, but also various cuts and parts, such as inner organs.
address:22-2 Niwatari, Kindaichi, Ninohe-shi, Iwate Prefecture
tel:0195-23-0829

Sachi-no-Kura

Sachi-no-Kura is a restaurant that specializes in chicken dishes and uses only brand chicken, Saisai chicken. The northern area of Iwate Prefecture, including Ninohe, is the largest producer of charcoal in Japan, and Sachi-no-Kura uses Iwate Charcoal made from natural Oak trees. They use infrared rays to heat the ingredients quickly, keeping the umami and juices intact so that you can taste the flavor of the meat grilled crispy on the outside and fluffy on the inside.
address:3-2 Kamimachi, Fukuoka, Ninohe-shi, Iwate Prefecture
tel:0195-23-4141

An Italian and French restaurant that focuses on local consumption. The most popular item on the menu is the hamburg steak made with Sasuke pork, one of the Three Major Meats that Ninohe boasts. Sasuke pigs are raised in a forest near Mt. Oritsume, and fed with feed containing plant carbides extracted from a geological stratum that’s 2 to 3 million years old. The meat is characterized by its fine texture with no odor or bitter, acrid flavors. The fat has a low melting point, so it quickly melts once you put it in your mouth. You can enjoy it with a glass of red wine, or pair it with hot Nanbu Bijin sake just as the locals like to do.
address:3 Ochikubo, Fukuoka, Ninohe-shi, Iwate Prefecture
tel:0195-26-9015